Localization: More Than Just Translation
We precisely transfer your messages from German to English and back, adapting not only words but also cultural contexts, nuances, and regional conventions to resonate with your target audience.
In today's globalized business environment, a literal word-for-word translation is often insufficient to achieve the desired impact on the recipient. A direct transfer of terms can lead to misunderstandings or, in the worst case, call into question the professionalism of your company. This is where localization comes in: we adapt your content so that it feels natural, familiar, and convincing to the target group in the respective linguistic region.
Our approach in Linz combines linguistic precision with a deep understanding of the cultural differences between the German-speaking world and English-speaking markets. Whether it is technical documentation, marketing materials, or internal corporate communication, we ensure that your texts evoke the same emotional and professional resonance as the original, without losing the initial intention.
Who is our localization service for?
Our services are designed for companies seeking to expand their market presence across national borders without losing authenticity. We specifically support:
- Small and Medium-sized Enterprises (SMEs): Companies bringing their products to international markets that require a professional English presence.
- Start-ups: Ventures needing precise language in both worlds for investor presentations or global web appearances.
- Industrial and Tech Companies: Businesses that must transfer complex technical terminology exactly to avoid operational errors or legal issues.
- Cultural Institutions: Organizations wanting to make their content accessible to an international audience while preserving local charm.
01. Analysis & Glossary
First, we analyze your target audience and create a glossary of key technical terms to ensure consistency across all texts.
02. Cultural Adaptation
We transfer the content and adapt idioms, units of measurement, and cultural references to the target market (transcreation).
03. Editorial Review
A second editor checks the text for flow, grammatical correctness, and adherence to the brand voice.
04. Finalization
After an optional coordination round, we deliver the final texts in your preferred format.
How the collaboration works in practice
The process begins with a detailed briefing. We want to understand exactly who the target audience is: Is the text aimed at professionals in the USA, business partners in the UK, or a broad audience in Europe? The more precise the definition of the target group, the more accurate the localization.
After agreeing on the scope and terminology, our editors begin their work. We do not use automated translation tools as a final product; we may use them only as initial orientation before human expertise takes over the fine-tuning. Every word is checked for its effect in the target context.
What you should prepare for the order
To ensure efficient and precise localization, we ask you to provide the following documents:
- Final source texts in digital format (DOCX or Google Docs).
- Information about the target audience (region, education level, industry).
- An existing style guide or guidelines regarding tonality (e.g., formal vs. casual).
- A list of terms that must not be translated (brand names, protected product designations).
- Reference texts in the target language that you find appealing.
The result: What you receive from us
At the end of the process, you receive a package that is ready for immediate use. We deliver more than just a text file; we provide a thoughtful communication foundation:
- Localized texts in a clean DOCX or Google Docs format.
- A version with tracked changes if the project involved revising existing texts.
- Appropriate meta descriptions and titles for web content in the target language.
- A brief log of cultural adaptations made (e.g., why a specific metaphor was changed in English).
- An agreed-upon glossary for your future projects.
Delivery times and deadlines
High-quality localization requires time for research and reflection. Our average delivery time is 5 days, depending on the volume. For standard projects, a regular delivery period of 7 days applies after receipt of all documents and the deposit. If you have an urgent deadline, we offer express processing, which is calculated with a 50% surcharge on the regular price.
What is NOT included in localization
To maintain the highest quality standards, there are areas we deliberately do not cover. We do not provide certified translations for authorities, courts, or notaries. Similarly, we do not handle texts in the fields of medicine, highly specialized financial advice, or political campaigning, as these require specific certified licenses beyond editorial services. We also strictly refuse to write user reviews or fake testimonials in foreign languages.
Pricing and Value Added Tax
Our prices are based on a transparent calculation per 1,000 words. This allows for precise budget planning for projects of all sizes. The stated prices include the statutory VAT of 20%. For B2B customers, the invoice is issued net, with payment due within 14 days of the invoice date.
| Service | Unit | Price (net) | Price (incl. 20% VAT) |
|---|---|---|---|
| DE ↔ EN Adaptation | 1,000 words | 450.00 € | 540.00 € |
Frequently Asked Questions about Localization
What is the difference between translation and localization?
Translation transfers the meaning of a word or sentence. Localization, on the other hand, adapts the entire content to the cultural, legal, and social conditions of the target market. This means we don't just change the language, but also adapt currencies, date formats, and cultural allusions so that the text doesn't sound "translated," but original.
How do you ensure consistency with large amounts of text?
At the beginning of every project, we create a project-specific glossary. In this document, all technical terms and keywords are defined. This document serves as a binding guideline for all involved editors, ensuring that the same term is used consistently across all documents.
Are the texts checked by native speakers after localization?
Yes, every text goes through a four-eye principle. Localization is carried out by experienced editors who master the respective target language at a native level and are well acquainted with the local customs in Germany or English-speaking regions.
How is billing handled for partial amounts?
We bill per started block of 1,000 words. The final billing is based on the actual word count of the source text localized. A deposit of 30% is required at the start of the project.
For further details regarding our business terms, please take a look at our Terms and Conditions. If you are ready to take your international communication to the next level, you can reach us directly via the contact form or request an overview of all our services.