Corporate Stories: Your Identity in Words

Behind every successful company lies a story of courage, innovation, and perseverance. However, these narratives often remain hidden in the daily grind or are presented through sterile clichés on an "About Us" page. In an era where clients seek genuine connections and shared values, a well-told corporate story is not a luxury—it is a strategic tool for long-term customer loyalty and brand differentiation.

At Basongoelyx, we act as the bridge between your internal vision and external perception. We dig deep, ask the right questions, and uncover the core of what makes your business unique. Whether it is the founding story, the evolution of your team, or your vision for the future, we mold these facts into a narrative form that reaches your target audience emotionally and convinces them rationally.

Who are Corporate Stories for?

Our narrative services are designed for companies that want to stand out from the competition through personality and transparency. These texts are particularly valuable for:

• Medium-sized Enterprises: Those wishing to communicate their tradition and stability in a modern, fresh way.
• Start-ups: Those who want to credibly convey the vision and the "drive" behind their founding.
• Agencies and Service Providers: Those who prove their expertise through concrete case studies and team stories.
• Family Businesses: Those documenting the generational shift and the evolution of their core values.

How the Editorial Process Works

An excellent text is not created at a desk, but through conversation. Our process begins with thorough research of your existing communication. We analyze which themes are already occupied and where there is potential for a new way of storytelling. The heart of the process is the interview: we visit you in Linz or conduct the sessions digitally. We pay close attention to the nuances—the passion in a voice, the small obstacles that were overcome, and the moments of triumph.

Following the information phase comes the structuring. A good corporate story often follows the principle of the "Hero's Journey": challenge, solution, and result. We structure the text so that the reader develops a natural curiosity and ultimately builds a positive emotional bond with your brand.

What You Should Prepare as a Client

To increase the efficiency of the process and ensure the depth of the story, we ask you to provide the following documents or information:

• A list of key people relevant to the story (founders, long-term employees).
• Existing documentation, old brochures, or internal notes regarding the company's history.
• A definition of core values: What does your company stand for today?
• Information about the primary target audience who will be reading the text.

Additionally, we recommend reviewing our tips in the guide on Preparing for Employee Interviews to get the most out of our joint sessions.

The Result: What You Receive

At the end of the project, we deliver a package that is ready for immediate use. You will receive the finished corporate story as a DOCX or Google Docs document. We often provide different length variants: a detailed version for the website, a compact version for brochures, and short teasers for social networks.

Furthermore, you receive a version with our editorial notes, explaining why we set certain priorities. We also provide suitable suggestions for headings and meta descriptions to ensure your story is discoverable in search engines.

Timeline and Delivery

Quality storytelling requires time for reflection and revision. The average delivery time for a single article is 5 days, although the entire project span—including interviews and feedback rounds—usually takes between 7 and 14 days. If you are planning an extremely short-term publication, we offer an express service, which incurs a 50% surcharge on the standard price.

What is NOT Included in This Service

To ensure full transparency, we specify which services fall outside this package. We do not create fictitious stories or "invented" successes. We do not write texts for medical specialist areas, financial products, or political campaigns. Likewise, graphic design, brochure layout, or professional photography are not part of the editorial service. We deliver the written word; the visual implementation is handled by your design partners.

Pricing and Value Added Tax

Our prices are based on a fixed rate per article, covering the effort for research, interviews, and text production. The prices listed in the table include the statutory VAT of 20%. For B2B clients, VAT is listed separately on the invoice. Billing is carried out according to our Terms and Conditions, with a 30% deposit due at the start of the project.

• Conducting up to three deep interviews with key personnel.
• Development of a narrative concept and a detailed outline.
• Creation of the main text using a storytelling approach.
• Adaptation to your company's specific Tone of Voice.
• Two included revision rounds for content alignment.
• Delivery of meta-data (Title & Description) for web publication.
• Transfer of exclusive usage rights upon full payment.

Ready for Your Story?

Let us discover together what truly defines your company. We look forward to your inquiry.