Website Copywriting: Precision That Converts

The first interaction a potential client has with your business today almost exclusively happens digitally. In the first few seconds, the visitor decides whether your offer is relevant, professional, and trustworthy. Website texts are far more than mere filler for a visual design; they are the strategic link between your product and the specific needs of your market. We develop copy that does not just inform, but guides the user toward a decision.

Our approach at Basongoelyx combines editorial depth with a clear understanding of the user journey. We analyze your target audience, identify their core pain points, and formulate solutions that respond precisely to these needs. We avoid hollow marketing phrases and rely on authentic, fact-based communication, which is particularly effective in the Tech, Industry, and Culture sectors where precision is paramount.

Who We Write For

Our expertise lies in collaborating with companies that need to translate complex content into clear, accessible language. This specifically includes:

• Small and Medium Enterprises (SMEs): Companies that want their professionalism reflected digitally without losing their regional identity in Linz or Upper Austria.
• Startups: Those introducing a new product to the market who need a compelling value proposition to win over investors and early adopters.
• Agencies and NPOs: Organizations requiring support in the content design of client projects or their own information portals.
• Industrial and Tech Firms: Companies wishing to translate technical excellence into tangible benefits for the end-user.

How the Collaboration Works in Detail

Successful copy is not created in a vacuum, but through close exchange. After you submit a request via our contact form, we arrange a meeting for a needs analysis. We look not only at the individual page but at the entire digital ecosystem of your company.

We operate with a transparent structure: every project begins with a written fixation of the scope. During the production phase, you receive regular updates. We use collaborative tools such as Google Docs to provide maximum transparency regarding progress and to integrate feedback directly into the document.

What You Should Prepare for the Start

To increase editorial efficiency and optimize delivery times, we ask you to provide the following information. A detailed guide can be found in our guide on how to write a content brief:

• Company Profile: Current brochures, existing website content, or a short description of your vision.
• Target Audience Definition: Who exactly should read the site? What specific problems does your product solve for this person?
• Competitor Analysis: Links to pages that you admire in terms of content or from which you consciously want to differentiate yourself.
• Key Messages: The three most important statements a visitor must have in mind after reading your page.

The Result: What You Receive From Us

At the end of the process, we hand over a completed package that is ready for implementation. We do not just deliver "text," but a content strategy. Delivery is typically in DOCX or Google Docs format and includes:

• Finalized Copy: Written in the agreed tone, checked for grammar, style, and logical flow.
• Structural Guidelines: Clear definition of H1, H2, and H3 headings to support SEO and readability.
• Meta Data: Optimized title tags and meta descriptions for every single subpage.
• Call-to-Action (CTA) Concepts: Strategically placed prompts that lead the user toward the desired goal.
• Version History: Documentation of the changes made during the revision rounds.

Timeline and Delivery

Quality takes time, but we work efficiently. The average delivery time for first drafts is 5 days after receipt of the complete briefing. Depending on the scope of the website, the total project duration may vary. A standard project for a corporate website (approx. 5-8 pages) is usually completed within 14 days.

If you have an urgent deadline, we offer an express option. Please note that for extremely short-notice requests, a surcharge is applied according to our terms and conditions.

What is NOT Included in This Service

To ensure absolute clarity, we define the boundaries of our editorial activity. We are experts in language and strategy, not a full-service agency for technology or design. The following is not part of website copywriting:

• Graphic Design and Layout: We provide the content; the visual implementation is handled by your designers or web developers.
• Technical Implementation: Uploading texts into CMS systems like WordPress or Webflow is not included.
• Deep-Dive Keyword Research: We use standard SEO principles. A comprehensive, data-driven SEO analysis over several weeks is a separate service.
• Legal Texts: We do not draft legal notices or privacy policies, as this constitutes legal advice.

Pricing and Value Added Tax

We bill transparently based on effort or text volume. Our prices are based on a unit of 1000 words. This allows us to adjust costs fairly to the actual volume of your site.

The prices listed in the following table are for businesses. In accordance with Austrian legal requirements, the statutory VAT of 20% is added to the net amounts. For B2B customers, invoicing is done with VAT shown, which is neutralized via input tax deduction.