Corporate Blog: Strategic Content for Your Market Presence

A modern corporate blog is far more than a mere collection of articles. It is a strategic communication tool that allows your company to present complex topics in an understandable way, make the expertise of your team visible, and establish a direct connection with your target audience. In an era where clients conduct extensive research before making a purchase, a blog serves as tangible proof of your competence and innovative capacity.

Basongoelyx manages the entire editorial chain for you. From the initial topic analysis and content structuring to the final proofreading, we create texts that are not just read, but provide measurable value. We do not write for the masses; instead, we focus on your specific customer needs, specializing in the fields of Tech, Industry, and Culture to ensure a precise and professional tone of voice.

Who Benefits from a Corporate Blog?

Our packages are designed for companies pursuing a long-term digital strategy. Small and medium-sized enterprises (SMEs), start-ups, agencies, and NPOs particularly benefit from a consistent content presence. If your business model is based on consulting, technical expertise, or specialized services, a blog is the most efficient way to convince potential clients of your problem-solving capabilities.

This service is especially relevant for companies looking to strengthen their local presence in Linz and the surrounding region while simultaneously striving for national or international visibility. By combining subject-matter expertise with editorial precision, we create content that is relevant to both human readers and search engines without losing the authenticity of your brand.

The Editorial Process in Four Steps

What to Prepare for the Start

To ensure we hit the exact tone of your company, we require a solid foundation at the beginning. A detailed briefing is the key to success. Please prepare information regarding your target audience: Who exactly are you addressing? Which specific problems do your products or services solve? Is there an existing style guide or a list of terminology that we must strictly use or avoid?

Additionally, access to your internal experts is highly beneficial. Since we do not create fictional content, our texts are based on real knowledge. A short alignment meeting to discuss core messages or the provision of technical data sheets and internal documents accelerates the process significantly. For a detailed guide, please visit our guide on how to write a content brief.

Scope of Service: What is Included

Our Corporate Blog package is conceived as a full-service solution, allowing you to focus on your core business. The following services are integral parts of our offering:

• Creation of a monthly editorial plan with proposed topics.
• Authoring of high-quality, researched professional articles.
• Text structuring with H1-H3 headings for optimal readability.
• Creation of concise meta-titles and meta-descriptions for every article.
• Two rounds of revisions per text to ensure technical and factual correctness.
• Delivery of final texts in DOCX or Google Docs format.
• Alignment of language and tone with your specific Corporate Identity.

What is Not Included

To ensure absolute transparency, we clearly define the boundaries of our service. Basongoelyx is an editorial agency, not a full-service marketing or IT company. Therefore, the following points are not included in the package:

We do not handle the technical upload of texts into your CMS (e.g., WordPress or Typo3) unless separately agreed. The procurement or creation of images, graphics, or videos is not part of the editorial package. Likewise, we do not produce texts for medical professional fields, financial investments, or political campaigning. We do not write fictional customer reviews or ratings, as our work is based on factual integrity. Technical SEO audits of your website are treated as a separate service.

Delivery Times and Scheduling

Planning a blog requires continuity. After the initial alignment and signing of the contract, we create the first editorial plan for the month within 7 days. Individual articles are delivered according to an agreed rhythm. The average delivery time per article is 5 days after receipt of all necessary information and expert input.

We recommend planning with a lead time of at least two weeks to ensure a seamless publication strategy. Should you require an extremely short-term implementation, this is possible via an urgent fee, provided our capacities allow it.

Pricing and Conditions

Our pricing is transparent and based on fixed packages. Billing is conducted based on the number of articles included in the package. The prices listed below include the applicable Austrian Value Added Tax (VAT) of 20%.

Payment terms for B2B customers are 14 days. To initiate a new project, we require a deposit of 30% to reserve the capacity of our editors. All details regarding cancellations and contract terms can be found in our Terms and Conditions.

Frequently Asked Questions about Corporate Blogs